IRINA V MAKAROVA
senior integrated producer
ESSENCE FEST 25


Essence Fest 25th Anniversary
New Orleans Ernest N. Morial Convention Center
July 2019
To celebrate Essence Fest's 25th Anniversary of honoring African American women, I worked with Chemistry Creative and Essence's creative and programming teams to build four custom experiences: Path to Power, Health, Entertainment All Access, and the festival's first-ever Wellness House.
I was the lead producer and oversaw the design & fabrication, print & creative production, overall budget, client management, contracts, load in/load out, install, logistics & permits, venue, vendor & staff management, zoning & floor plan layouts. I worked with a team of art, creative, and tech director to create the best experience for the 1 million attendees.





