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ESSENCE FEST 25
Essence Fest 25th Anniversary
Production Company + Agency: Chemistry Creative
New Orleans Ernest N. Morial Convention Center
July 2019
To celebrate Essence Fest's 25th Anniversary of honoring African American women, I worked with Chemistry Creative and Essence's creative and programming teams to build four custom experiences: Path to Power, Health, Entertainment All Access, and the festival's first-ever Wellness House.
I was the lead producer and oversaw the design & fabrication, print & creative production, overall budget, client management, contracts, load in/load out, install, logistics & permits, venue, vendor & staff management, zoning & floor plan layouts. I worked with a team of art, creative, and tech director to create the best experience for the 1 million attendees.
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