Foot Locker "Before & After the Bite" 

Foot Locker "Before & After the Bite"

April 17 - 18, 2018

Invisible North Agency

Foot Locker unveiled its “Before and After the Bite” campaign aiming to celebrate art and all of its creators. Teaming with a select group of artists and musicians, the brand paid homage to  “the relentless hustle along the journey to success; created for those who are always hungry for more.”

Foot Locker worked with three curators to salute up-and-coming artists via custom content creation and experiential activations in New York City. Notable artists 13th Witness, MADSTEEZ and Baron Von Fancy picked 20 “Before the Bite” submissions for creativity, quality and potential of the artists to make it “After the Bite,” all inspired by the Nike Air Max Plus.


Invisible North hired me to be the studio and production manager working closely with the lead producer and the creative team for installation, artist and staff management, and run of show.

© 2017 by IRINA V MAKAROVA

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